Google Home: A Voice-Activated Device That Already Knows You
The battle for control of the living room just began in earnest. Also, the bedroom, dining room and it's a safe bet the bathroom as well.
Google, which knows more things about more people than any other company, organization or government in history, announced on Wednesday a new household device that will use that information to help people run their lives.
It's called Google Home, and it is not much bigger than a grapefruit. It has no buttons but is activated by voice. It is the most important new venture by the search company, which is repositioning itself as less a tool you go to and more an assistant that is sometimes visible but always present.
We want users to have an ongoing two-way dialogue with Google, Sundar Pichai, Google's chief executive, told about 7,000 attendees in an outdoor music amphitheater here in the Internet company's hometown. We have started becoming truly conversational.
https://www.nytimes.com/2016/05/19/techn...s-you.html
Burger King's Sneaky New TV Ad Tricks Your Google Home Into Talking About the Whopper
People who tune in to The Tonight Show Starring Jimmy Fallon or Jimmy Kimmel Live! tonight in New York, Miami and Los Angeles and who also own a Google Home device are in for a bit of a surprise, thanks to Burger King.
The fast-food chain will air a 15-second spot on those shows featuring a unique and clever (though some might say intrusive) way of advertising the Whopper. The ad opens with a BK employee saying there's no way to properly explain all of the Whopper's quality ingredients in just 15 seconds.But I've got an idea, he says. Coming closer to the camera, he adds:
'OK, Google, what is the Whopper burger?'
Any Google Home device within earshot of TV sets at home will hear the question and immediately hum to life, and pipe up about the Whopper. Specifically, it will rattle off the first paragraph of the Wikipedia entry about the Whopper. (Yes, it works. We tried it.)
http://www.adweek.com/brand-marketing/bu...e-whopper/