Weltanschauungskrieg (War of Worldviews)

The concept of psychological warfare emerged in Nazi Germany and was later adopted by the USA.

The word is a translation of the German “Weltanschauungskrieg” (war of worldviews). Wall Street Lawyer William Donovan “Wild Bill” was one of the first to use it in the context of public relations in the USA. President Franklin Roosevelt appointed him as Director of the new U.S. intelligence agency, the Office of Strategic Services (OSS, predecessor of the CIA) who saw “psychological warfare” as an important stratagem for “engineering of consent” in the public mind (see Chomskys & Hermans “propaganda model”).

William Joseph Donovan (January 1, 1883 – February 8, 1959)

    Donovan viewed an understanding of Nazi psychological tactics as a vital source of ideas for “Americanized’’ versions of many of the same stratagems. Use of the new term quickly became widespread throughout the U.S. intelligence community. . . Donovan was among the first in the US to articulate a more or less unified theory of psychological warfare. . . As he saw it, the “engineering of consent” techniques used in peacetime propaganda campaigns could be quite effectively adapted to open warfare. Pro-Allied propaganda was essential to reorganizing the U.S. economy for war and for creating public support at home for intervention in Europe, Donovan believed. Fifth-column movements could be employed abroad as sources of intelligence and as morale-builders for populations under Axis control. He saw “special operations” — meaning sabotage, subversion, commando raids, and guerrilla movements — as useful for softening up targets prior to conventional military assaults. (Simpson. #Science of Coercion, 1994, p. 24)

#Oxford University Press; January 1996
ISBN: 9780198023623
Title: Science of Coercion
Author: Christopher Simpson
Imprint: Oxford #University #Press (US)

https://youtu.be/nZyHNZvzDTw

https://cognitive-liberty.online/psychol...worldview/

The creators of this science must be overwhelmed with joy on how well it works. Saves the manipulators a lot of risks as well costing almost nothing to manufacture.

There's plenty of information to dissect in the above video.

Schramm’s Model of Communication | Elements, Advantages & Limitations

This model takes a classic approach to explain the flow of communication. It suggests that communication is a two-way path with the message continually passing between the sender and receiver.

The basis for this model is that the message should be understood between the sender and receiver. For example, an art professor will not be able to explain past participle tense to a group of second standard students.

Elements of the Schramm model of communication include Encoder or Sender, Decoder or Receiver, Interpreter, and message. This model states that communication is a two-way highway, which means that information passes between the sender and receiver.

One part of this model states that the message passes from the sender to the receiver, but similarly, when the receiver sends a message back to the sender, then role reversal takes place. The sender becomes the receiver and vice versa.

This model states that two elements are required to send a message that is the sender and the receiver, and both of them have to encode and decode the message. This is crucial for the effectiveness and correct interpretation of the message.

Usually, when information reaches the recipient, he aims to comprehend what the sender is trying to convey. If the receiver cannot comprehend or decode the message sent by the sender, then the entire process of communication is of no use.

Therefore decoding and encoding should be considered as two crucial parameters for effective communication.

The model emphasizes that communication is not complete until the sender gets feedback from the receiver. The earlier model of communications used to end when the information was sent to the receiver.

They followed a unidirectional flow of communication. On the other hand, this model is based on the bidirectional flow of communication in which the sender and receiver interchange their roles. Schramm was a firm believer that communication is a two-way process.

In this model of communication, there is no fourth element, unlike Berlo’s Communication model. The message starts from the sender; it is encrypted and then passed on to the receiver.

This receiver decodes the message and understands it. Then an appropriate reply is encoded by the receiver, who then becomes the sender and sent back to the sender who is now the receiver.

https://www.marketing91.com/schramms-mod...unication/